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“Whenever you link to someone you are telling Google what is important to your website.”
“For nonprofits whose fundraising work is closely tied to partnerships, the partners page is often more about promotion than it is about acknowledgment. In this case, consider putting the page in a different part of the site, like “Ways to Get Involved,” or build out an entire section devoted to partnerships.”
“Partner pages are a great way to earn a reciprocal link to your website. Make sure your partners place a full partner page on their websites complete with a full description of your agency too.”